Phil P., an excellent DIYer with years of mechanical experience can not quit talking about his new Ford F-150 Twin Turbo V6! So impressed was he that he bought two of
them after a test drive.
If you’re a DIYer, you’ll appreciate this heart warming Christmas story, Phil’s getting excellent mileage for a truck, over 20 some miles per gallon, and he’s having a little trouble keeping his foot out of it because he says it’s fun to mash the pedal, and can give older passengers near heart failure.
But this post is not about Ford and the great success they’ve had in making vehicles people want to buy. It’s not about Toyota who did a brilliant job of studying potential buyers of their popular Hybrid and assuring the design and price point allowed them to market to the people who had the money and wanted to buy the hybrid car.
I remember as a 10 year old kid.. listening to Adults talking about buying a new Ford Fairlane with a Nuke Power Plant under the hood. That was a big story back then, and some adults were saving up for the down payment on their new Radioactive 500.
So here’s an article worth your study.
The first thing you might notice is the mention of hydraulics to store energy, just how does that help in highway mileage figures? Remember the Indian Air Powered Car , people are still looking to buy it!
But. what’s the point of this article if this is just another big joke?
My TAKE.. It’s all about readership and the ability to sell advertising based on that readership. Consider a magazine like Popular Mechanics, the advertisements make good money, but only if they have readership to warrant a good price for the ADs, no way you’re going to advertise in a Magazine or an Online Website WHEN there’s little or no readership and pay top price.
So.. consider this article in Edmunds, look at the frontal area of this Ford F150. If we make a model out of lightweight foam, and put a slippery skin on it, paint smooth.. and set it up off the ground with reasonable truck clearance so it can function as a truck, we can then place our model in the wind tunnel and simulate a 50MPH cruise speed. We look at the force applied to the strain gage and we know exactly the amount of energy we must expend to keep this vehicle moving down the road regardless of weight! Sorry, you won’t get near double the mileage (40MPG) any time soon, so don’t plan on it 🙂
Edmunds played us all for WEB site hits! A truck with 40 MPG fuel economy, WOW!
Now pull up your pant legs, and prepare for that family gathering.. and for Goodness Sake.. keep your opinions to yourself at the dinner table..